Design Example

In Design: Newsletters

A promotional newsletter designed for Momma Nan’s Treats to showcase products, highlight customer reviews, and promote a seasonal discount. The layout focuses on creating a warm, engaging experience that reflects the brand’s personality.

Goal:
Promote current products, increase customer interest, and strengthen brand identity through clear visual communication.

Role:
Designed the full layout using Canva, organized content curated from the business website, and developed messaging aligned with the brand’s tone and audience

Strategy: Created a warm, brand-aligned layout using inviting colors, product imagery, and storytelling to highlight best-selling items, customer testimonials, and seasonal promotions. Structured the newsletter for easy readability with clear sections and a strong call-to-action (“Order Now”) to encourage purchases from in-store customers.

Outcome: Delivered a reusable newsletter template that the business continues to use and update for ongoing promotions, improving consistency in branding and customer communication.

Resident Assistant: Event Planning

I designed educational and community-building events as a Resident Assistant for various student populations. This included brainstorming and creating event ideas, planning and gaining approvals for the events, budgeting, and creating promotional flyers and images for group chats and print for residents living at Western Carolina University. *See slide show for graphic examples*