This section shows my public relations campaign work in content creation and digital communication. This project demonstrates my ability to develop strategic messaging, create engaging content, and connect with specific target audiences.
“Support Starts With You” Campaign
A public relations campaign focused on reducing mental illness stigma among first-year students at Western Carolina University. The campaign used social media to promote awareness, encourage open conversations, and share support resources for students transitioning into college life.
Goal:
Increase mental health awareness among first-year students while equipping first-year seminar faculty with tools to support student well-being, reduce stigma, and encourage use of campus resources.
Role:
Create video content for the campaign, including planning, filming, and producing Instagram Reels designed to engage students with relatable and supportive messaging.
Strategy: Developed a multi-channel campaign targeting first-year students by creating Instagram Reels featuring RAs and campus staff, including Sharon Q and Brian Boyer, to share relatable “do’s and don’ts” and promote the message “Support Starts With You.” Expanded reach through faculty email with toolkits (infographics and presentations) and reinforced messaging with an interactive campus tabling event.
Outcome: Produced 6 videos generating 1,800+ views, 100+ likes, and multiple reposts per post. Increased student engagement through social media and in-person activities, while extending campaign visibility into classrooms and encouraging conversations around mental health support.
lanasiapleasants.site 